Wednesday, February 6, 2019

Homegirls Supporting Homegirls

A phrase I've started saying more and living by lately, homegirls supporting homegirls!

I met my friend Itzel at San Diego State back in 2005! We did not become immediate besties but definitely became acquainted and were in the same social circle. 

Over the years, our friendship's grown and evolved as our lives have. We now both find ourselves as entrepreneurs and in a position to continue helping each other grow. 

Itzel and her sister taken their parents small business digital to continue growing with the times. Their beautiful imported huaraches will be available for purchase at our Galentine's Day Celebration on Saturday, February 9th! 

Read on to learn more about their story!

Background Story:
In 1986, our parents started our small family business selling Mexican leather shoes. Being an immigrant family without extended relatives nearby, we grew up as proud Swap Meeteras. After more than 30 years at the San Fernando Swap Meet in Pacoima, we built our own community of lifelong friends, multigenerational customers and resilient hard working families. 

Taking Our Business Online: 

Our collective decision to move our business online is a way of honoring our parents’ legacy. We knew our parents had built something special when adults whose first shoes were put on by our dad are now shopping for their own kids’ shoes!

Where can you find shop for our huaraches?

You can find us every Sunday at the San Fernando Swap Meet at space I-39 in Pacoima! You can also visit us at and sign up to be the first to know when our website launches!

Who do you celebrate on Galentine's Day?

On Galentines day, we celebrate all Chingonxs! The fierce mommas, daughters, hermanas, abuelitas, tias, amigas that continue to uplift each other every day.

You can meet these amazing mujeres and shop their super cute shoes IRL on Saturday, February 9th in Pasadena at Galentine's Day! Tickets available here.